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Custom slide deck design built for Nommin, our ghost kitchen branding company, for a business proposal with a restaurant group called Mad Rex. Mad Rex is a restaurant with a post-apocalyptic theme, and we were creating a proposal to create multiple ghost kitchen brands for Mad Rex. I designed the proposal in order to fit brands built for a "post-apocalyptic, post-pandemic world", as this was happening in 2020 in the midst of Covid shutdowns.
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Thematic design for the release of our Drop 10 Series for MyDallas, our city discovery mobile app. Our first drop 10 release was focused on best things to do around Dallas for July 4th, and the hottest pop culture topic at the time was the release of the newest season of Stranger Things (which had a summertime/Independence Day theme), so I added elements of the Stranger Things aesthetic into the design. Built from scratch using a combination of Illustrator and Photoshop.
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Close-up view of the same thematic design for the release of our Drop 10 Series for MyDallas, our city discovery mobile app, because I am proud of the realism and the vibe of the Drop 10 neon sign. I wanted the Drop 10 theme to have a vintage/cyberpunk aesthetic in order to standout as a feature on our app.
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This graphic was designed to be posted on Instagram and to be used in future ads on Instagram/Facebook. The visual concept is simple - the city of Dallas, inside your phone. This design was also used in a promotional video I made. Made entirely in Photoshop.
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Many elements of our RewardCoin app were created using a combination of Illustrator/Photoshop/After Effects. For example, the wheel was created using all 3, but the shading/3d layers/wheel pieces were all done in Photoshop. You can see the wheel in action in the RewardCoin case study or on the After Effects page.
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A gif I made imitating the nyan cat gif for Dallas Dough, my cookie delivery brand. Made by creating the animation in After Effects and turning into a gif by exporting the image sequence and importing into Photoshop, then creating the gif using Photoshop.
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Coin gifs made for RewardCoin to represent restaurants visited and progress toward the next tier of rewards. Designed in Photoshop, animated in After Effects, exported to Photoshop to turn into a gif.
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Many elements in the myDallas mobile app were created using Photoshop. Many elements, such as the cards themselves, were built in Photoshop even though they would normally be created using code, because of the limitations with front-end development. Everything in the app was built using a combination of Illustrator and Photoshop.
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The design for our myDallas weekly list of things to do in Dallas called This Week In Dallas. Variations of this design were used in the app and on Instagram. Made entirely using Photoshop.
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A fun "moving picture" I made to post on Instagram for myDallas. Masking and layers built/done in Photoshop and composition and animation done in After Effects.
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A fun "moving picture" I made to post on Instagram for myDallas. Masking and layers built/done in Photoshop and composition and animation done in After Effects.
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An edit of an ice cream shop done to post on Instagram for myDallas. All edits done in Photoshop.
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A gif created for our launch email sent to local businesses. Some layer work done in Photoshop, animated in After Effects and exported to Photoshop.
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A logo for a custom brand I created for the Mad Rex business proposal for Nommin, our ghost kitchen branding company. The idea was a brand that fit the post-apocalyptic theme of Mad Rex while also focusing down the menu into a specific niche. Shape work done in Illustrator, all shading and texture work done in Photoshop.
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Logo for Dallas Dough, our cookie delivery brand. Shape work done in Illustrator, shading and masking done in Photoshop.
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Or, if you would rather contact me by email, you can reach me at blake.alderink@gmail.com